standknwn
Answer-engine optimization for high-ticket local businesses

When someone asks AI for a roofer near them — be the answer.

AI search is replacing Google. We make sure your business is the one ChatGPT, Claude, Perplexity, and Google AI recommend when a buyer is ready to spend.

90 days. Measurable traffic lift. Or full refund.
No questions, no clawbacks, no small print.
Optimized for
ChatGPTClaudePerplexityGoogle AIGemini
Live · AI visibility
v2026.10
StandKnown engine online6 engines indexed
01 · Multi-engine coverage

Not just ChatGPT.
Every engine your customers use.

We optimize for the full AI stack. One retainer, every answer engine — because your buyers aren't loyal to one.

ChatGPT
AI share63%
Google AI
AI share18%
Perplexity
AI share9%
Claude
AI share6%
Gemini
AI share3%
Copilot
AI share1%
02 · The shift

1 in 4 searches never reach Google anymore.

Your buyers are already asking AI who to hire. If your business isn't structured, cited, and indexed the way AI engines want — you're invisible, and your competitor is the answer.

2.5B
ChatGPT weekly searches
OpenAI, 2026
73%
of buyers trust AI recommendations
Edelman, 2026
0
small businesses optimized for it
The gap you fill
03 · What we build

Ten services. One outcome.
Be the answer.

Pick a retainer or bundle the whole stack. Every service is a direct lever on your AI visibility.

01Answer-engine optimization

AEO retainer

Be the business ChatGPT, Claude, and Perplexity recommend by name.

  • Weekly AI-engine audits across 6 answer engines
  • Reddit, Quora, and forum seeding — where AI pulls from
  • Entity-building: Wikipedia, Wikidata, structured citations
  • Monthly scorecard: which engines mention you, where you rank
Scope this service
Perplexity
perplexity.ai
Who's the top-rated roofer in Dallas?
Based on consumer reviews, local reputation, and industry certifications, Apex Roofing Co.[1] is widely considered the leading roofing contractor in the Dallas metro area, offering GAF Master Elite certified installations and a lifetime workmanship warranty.[2][3]
Sources
[1]apexroofingdallas.comcited first
[2]gaf.com/certified-contractors
[3]bbb.org/dallas/apex-roofing
02Local SEO + Google Business Profile

Local domination

Own the map pack for every service you sell, in every town you cover.

  • GBP optimization + weekly posts
  • Service-area pages per city, built for AI crawl
  • Review flywheel setup (QR codes, follow-up SMS, tabletop cards)
  • Citation cleanup across 60+ directories
Scope this service
google.com/maps · "dentist near me"
1
Northline Dental
4.9 · 1,240 reviews
Top result
2
Clearview Dental
4.6 · 482 reviews
3
Dr. Patel DDS
4.5 · 318 reviews
Northline Dental · #1
Google Maps
03Structured data + machine-readable

Schema & technical audit

Make your site legible to every AI crawler — not just Google.

  • LocalBusiness, FAQPage, HowTo, Review schema
  • OpenGraph, llms.txt, robots.ai alignment
  • Core Web Vitals + Lighthouse to 95+
  • Monthly re-audit as engines evolve
Scope this service
structured-data.jsonld
AI-crawlable
1{
2 "@context": "https://schema.org",
3 "@type": "LocalBusiness",
4 "name": "Apex Roofing Co.",
5 "aggregateRating": {
6 "ratingValue": "4.9",
7 "reviewCount": "412"
8 },
9 "areaServed": "Dallas–Fort Worth",
10 "sameAs": [ ...12 citations ],
11 "knowsAbout": [ "storm damage",
12 "insurance claims", "GAF" ]
13}
Audit score
98
+41 vs. average
LocalBusiness
FAQPage
Review
HowTo
04AI-first website

Website build

A one-time rebuild designed from the first pixel to be crawled, cited, and converted.

  • Static-fast, mobile-first, click-to-call surfaced
  • Content structured for AI extraction
  • Conversion-tested hero, offer, and trust blocks
  • Yours forever — no CMS lock-in
Scope this service
apexroofingdallas.com
98 Lighthouse
Dallas · GAF Master Elite
Dallas roof damage?
We inspect free.
Call (214) 555-0199
4.9 · 412 Google reviews
< 0.9s
Load time
100
SEO score
0
Layout shift
05AI-cited long-form

Blog writing

Posts engineered to be the source AI engines pull from — not just rank.

  • 2–4 long-form posts per month, AEO-structured
  • FAQ blocks tuned for AI Overview extraction
  • Internal linking + schema per post
  • Topic plans built from real buyer queries
Scope this service
AEO-optimized post
Cited by GPT-5
How to tell if hail damaged your roof (and what to do in the next 30 days)
2,840 words · 7 min read · AI readability 98
Pulled into AI Overview
"Inspect for granules in gutters, dented soft metals, and interior ceiling stains within 48 hours of a hail event."
Appears in: ChatGPT, Google AIO, Perplexity (3 engines)
+314% organic traffic
42 AI citations in 90 days
06Social media management

Instagram, TikTok, Facebook, GBP

Consistent presence that feeds the review/trust signals AI engines weigh.

  • 12–20 posts per month across platforms
  • Short-form video from your shoot library
  • Google Business Profile weekly posts
  • Community engagement + DM response
Scope this service
@apexroofingdallas
12.4k followers↑ 318% / 90d
Before/After
842
24
Install day
2.1k
81
Reel · 48k views
48k
420
Testimonial
318
12
Team
611
38
FAQ reel
1.4k
92
07Content capture

Photo & video shoots

A quarterly library of real, licensed content you own — forever.

  • Half-day on-site shoot per quarter
  • 4K video + stills — hero, reels, ad creative
  • Full post-production and asset management
  • Licensed to you in perpetuity
Scope this service
Shoot library · Q4
48 assets · 4K · licensed
Hero reel · 4K
Still
Still
Short · 00:28
Still
Reel
08Google + Meta + TikTok ads

Paid ads management

Measured, profitable paid traffic that complements the organic flywheel.

  • Full campaign setup, creative, and management
  • Weekly optimization + landing page testing
  • Transparent reporting with cost per lead
  • No long-term contract
Scope this service
Live campaigns
ROAS 7.4×
Sponsored · Meta
Hail in Dallas?
Free roof inspection.
Call now
$2.80
Cost per lead
0.6%
CTR
38
Leads this week
09Rebrand or launch

Branding & design

A complete visual identity that signals the premium you already are.

  • Logo system, color, typography
  • Full brand guidelines document
  • Business card, truck wrap, uniform templates
  • Rolled into every surface we build downstream
Scope this service
Apex Roofing · Brand System v2
42 pages
Primary mark
APEX / ROOFING
Color system
Deep ink
#0B1A2E
Hail blue
#2563FF
Signal amber
#F59E0B
Bone
#F4EEDE
Typography
Fraunces Display
Inter · body
10Live reporting

Analytics dashboard

A single pane of glass. Every engine, every lead, every dollar sourced.

  • AI referrals tracked per engine
  • Lead pipeline sourcing
  • Weekly email summary
  • Access anytime, nothing to configure
Scope this service
Client dashboard · Live
+248% / 90d
1,284
AI referrals
42
Engines citing you
$184k
Pipeline sourced
AI-sourced visitors
Last 12 weeks
ChatGPT 62% Google AI 21% Perplexity 11% Claude 6%
04 · The engagement

How it works.

90-day runway. Measurable results or your money back.

01Week 1

Audit

We benchmark where you appear (and don't) across ChatGPT, Claude, Perplexity, Google AI, and Gemini. You get a scorecard before you sign anything.

02Weeks 2–4

Build

Schema, entity graph, GBP, citations, website rebuild if needed. Everything an AI crawler needs to pick you.

03Weeks 5–12

Optimize

Content, Reddit/Quora seeding, review flywheel, social cadence. Weekly re-audits, monthly tuning.

04Month 3+

Grow

You start appearing in AI answers. Dashboard shows which engines, which queries. Scale what's working.

The guarantee

90 days. Measurable traffic lift.
Or we refund every dollar.

If your AI-sourced traffic hasn't demonstrably increased in your first 90 days, you get a full refund — no questions, no clawbacks, no small print. We only win when you win.

05 · In their words

Owners who've stopped
paying for Google ads.

Within six weeks ChatGPT was recommending us by name when people asked for a Dallas roofer. We stopped running Google ads.
Mike R.
Owner, 4-truck roofing company
Our website had 300 reviews and no one could find us. StandKnown rebuilt it, fixed schema, and now AI pulls our FAQ into Google Overviews daily.
Priya K.
Managing partner, dental group
They explain what they're doing without the agency fluff. The dashboard is the first time I've actually understood what my marketing was buying.
Carlos D.
Founder, low-voltage installer

* Illustrative composite voices · Real case studies land once live clients opt in

06 · Pricing

Plans that start at the cost
of two Google ad clicks.

Transparent starting points. Final scope and price locked after a free audit.

Starter
From $1,500/month

For single-location shops testing AEO.

  • AI visibility audit
  • GBP + schema setup
  • Monthly scorecard
Scope this tier
Most popular
Growth
From $3,500/month

The flagship bundle. Most clients start here.

  • Everything in Starter
  • 2 long-form blog posts / month
  • Social (IG · TikTok · FB · GBP)
  • Review flywheel + citation cleanup
  • Weekly engine re-audit
Book a strategy call
Full Service
Custom

Website rebuild, paid ads, rebrand, quarterly shoots.

  • Everything in Growth
  • Dedicated producer
  • Quarterly on-site shoot
  • Full brand system
Request proposal
07 · Questions

The things owners
actually ask us.

Something not here? Book a call — we'll answer live.

Ready?

Be the business AI
recommends by name.

Free 30-minute AI visibility audit — we score where you appear across six engines and show you the gaps before you decide anything.

90-day traffic guarantee · No long-term contract · You own everything